Clik here to view.
Zappos, Shaq, Whole Foods, Twitter, and you
On June 15 I was privileged to be a speaker at the O’Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O’Reilly and Eric T. Peterson. The purpose of the...
View ArticleAre consumers really in control?
A musician named Dave Carroll becomes a YouTube sensation by singing about how United Airlines broke his guitar. The Whole Foods brand suffers a blow amid a consumer boycott fueled by social media....
View ArticleClik here to view.
The New CEO Job Requirement: Social Media
The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same...
View ArticleClik here to view.
Three Essential Elements of a Writing Style Guide
Photo source: Wikipedia Your brand has a publishing style even if you don’t realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and...
View ArticleClik here to view.
Why Amazon Bought Whole Foods: To Beat Walmart
Why did Amazon buy Whole Foods? To beat Walmart in the war for the on-demand grocery shopper. As announced June 16, Amazon and Whole Foods have agreed that Amazon will acquire Whole Foods Market for...
View Article